We started as AVETTA, Inc. in 2008 — an IT consulting and managed service provider out of Los Angeles, CA. Today, AVETTA Global is a family of four specialized companies, each purpose-built to serve a different part of the MSP ecosystem.
2008
Founded in L.A.
17+
Years in the Channel
4
Specialized Companies
100%
MSP Channel Focused
EST. 2008
LOS ANGELES, CA
Who We Are
A family of IT companies built for the channel.
AVETTA Global is the parent holding company of four specialized businesses, each focused on a different piece of the managed services ecosystem. Whether you need direct IT support, wholesale cloud infrastructure, white-label managed services, or performance affiliate marketing — there's an AVETTA company built for it.
Our Companies
Four companies. One mission.
Every company under AVETTA Global exists to serve the MSP ecosystem — from direct IT support to wholesale infrastructure, white-label services, and performance marketing.
Managed Service Provider
Central Coast I.T.
Hands-on managed IT support, cybersecurity, and cloud administration delivered directly to businesses.
We've worked in the channel. We understand what you're building.
🤝
Partner-First, Always
We never go around MSP partners to sell direct to their clients. Every product structured to protect the channel relationship.
🏷️
White-Label Ready
Our wholesale and Master MSP services are invisible to your clients. Your brand front and center. We work behind the curtain.
📈
Built to Scale
Five-person shop or multi-state MSP doing M&A — our platforms grow with you without scrambling.
💡
Channel DNA
Our leadership came up through the MSP business. We know the margins, the pressures, and the conversations.
2008
Founded — L.A., California
17+
Years in the Channel
4
Specialized Companies
100%
MSP Channel Focused
Featured — The MSP Cloud
Wholesale cloud built the way the channel actually works.
Born from a 2020 partnership between AVETTA and Syptec, The MSP Cloud was architected from day one for the channel — not adapted from a direct-to-consumer model. Wholesale pricing, white-label delivery, MSP-native support. Formerly AVETTA Cloud.
Est. September 2020
In partnership with Syptec
Ready to explore a partnership?
Whether you need wholesale cloud, white-label services, IT support, or affiliate marketing — we'd love to talk.
Back to AVETTA Global
Our Story
From one MSP to a family of companies.
AVETTA didn't start as a holding company. It started in 2008 as a California IT consulting firm with a commitment to do right by clients and partners — and build something that lasts.
Company History
17 years in the making.
What began as an IT consulting and managed services firm in Los Angeles in 2008 has grown into a purpose-built holding company serving the MSP channel from multiple directions. Every company we built was created because we saw a real need — not because we chased a trend.
2008
AVETTA, Inc. Founded
Incorporated as a California Corporation, Los Angeles, CA. Launched as an IT consulting service and managed service provider — the original AVETTA and the foundation everything else was built on.
January 2015
AVETTA Global, LLC — Delaware
The holding company structure takes shape. AVETTA Global, LLC formed as a Delaware LLC. The AVETTA name — built on first use and successfully defended — anchors the brand family.
September 2020
The MSP Cloud Is Born
AVETTA partners with Noah Case and Syptec to architect a channel-friendly, MSP-direct wholesale cloud service. Purpose-built for the channel — not retrofitted from a direct-sale model. Formerly AVETTA Cloud, reborn as The MSP Cloud.
January 2025
Transition to Vertical Structure
Lloyd Marino becomes 100% Sole Member of AVETTA Global LLC. Three practice areas formally separated into independent Delaware LLCs — Central Coast I.T., The MSP Cloud, and The MMSP — with Foxmar Affiliates added as a fourth.
Today
A Channel-Native Holding Company
AVETTA Global operates as the parent of four specialized businesses, each with its own identity and market focus — united by a commitment to the MSP ecosystem.
Leadership
Guided by channel experience.
Our leadership brings real MSP operational experience to every decision — not business theory borrowed from another industry.
LM
Lloyd Marino
CEO & Sole Member — AVETTA Global LLC
Lloyd has spent his career in managed services and the IT channel — building and operating MSP practices before transitioning AVETTA Global into a multi-company holding structure. His experience spans direct client service, wholesale channel development, and M&A strategy.
AVETTA Global IT Services
Los Angeles, CA · Est. 2008 · Delaware LLC 2015
Our Partner Promise
What you can count on from every AVETTA company.
✓
We never compete with MSP partners by going direct to their end clients.
✓
Wholesale pricing built to make your margins real, not theoretical.
✓
White-label delivery keeps your brand in front — ours stays invisible.
✓
You talk to people who understand the channel, not a ticketing queue.
✓
We grow when you grow. Our success is downstream of yours.
Want to explore our companies?
Find the right fit for where your business is today and where it's headed.
Back to AVETTA Global
Managed Service Provider
Central Coast I.T.
Hands-on managed IT services for businesses that take technology seriously. We're the people your clients call when something breaks — and the team that makes sure it doesn't.
What We Do
Comprehensive managed IT, without the enterprise price tag.
🖥️
Managed IT Services
Proactive monitoring, maintenance, and management of your entire IT environment — servers, workstations, and networking.
🔐
Cybersecurity
Endpoint protection, vulnerability management, security awareness training, and incident response.
☁️
Cloud Administration
Microsoft 365, Azure, and cloud migration. We help businesses move to the cloud and manage their environment.
📞
Help Desk Support
Real people answering when your team needs help. Fast, knowledgeable support available when your business is running.
🌐
Network Management
Design, deployment, and management of your network infrastructure. From firewalls to Wi-Fi — reliable, secure, documented.
🔄
Backup & Disaster Recovery
Automated backup, tested restore procedures, and business continuity planning. Recover fast when the unexpected happens.
Who We Serve
Built for businesses that depend on technology.
We work best with organizations that have outgrown break-fix and are ready for a proactive IT partner.
Small & Mid-Size Businesses
5–200 employees who need enterprise IT without an enterprise IT department.
Professional Services Firms
Legal, financial, medical, and accounting firms with compliance requirements.
Multi-Location Organizations
Businesses across multiple offices needing consistent IT support everywhere.
Growth-Stage Companies
Scaling fast and need IT that grows with you, not holds you back.
Let's talk about your IT environment.
No pressure, no jargon. An honest conversation about what a managed services partnership could look like.
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Wholesale Cloud Infrastructure — MSPs Only
The MSP Cloud
Born from a 2020 partnership between AVETTA and Syptec — architected from day one for the channel. Wholesale infrastructure built the way MSPs actually work. Formerly AVETTA Cloud.
For MSPs Only
We wholesale cloud. You deliver it. Your clients never know we're here.
The MSP Cloud is wholesale-only — always. Every product goes through an MSP partner, white-labeled under their brand. We never sell direct to end users. Our job: make your cloud offering as strong as any enterprise provider's, at margins that make your business work.
⚡
Cloud Compute
Scalable virtual infrastructure on a wholesale rate card. Provision on demand, per vCPU-hour, with commitment tiers for better margins.
💾
Cloud Storage
Hot, cool, and archive tiers at wholesale pricing. Enterprise durability and redundancy — billed for MSP economics.
🔁
Backup-as-a-Service
Automated, policy-driven backup for client workloads. Resell as a managed service — we run the infrastructure, you own the relationship.
🛡️
Disaster Recovery (DRaaS)
Per-workload DR with defined RTOs. Give clients a credible business continuity story without building a secondary datacenter.
🖥️
Virtual Desktop (VDI)
Cloud-hosted desktops for client teams. Wholesale VDI seats — fully managed on our end, fully branded on yours.
📧
Microsoft 365 & Productivity
M365 and hosted productivity at wholesale rates. Simple per-seat billing, easy to bundle with your managed services.
The Partnership Model
Three steps to wholesale cloud.
01
Apply for Partner Access
Tell us about your MSP — client base, current cloud stack, and what you want to offer. We confirm fit and get you set up in the partner portal.
02
Sign the Wholesale Agreement
Clean and straightforward. You get access to our rate card, SLAs, and provisioning platform under your own brand. No surprises.
03
Deliver Cloud Under Your Brand
Set your own client pricing. Bundle our infrastructure into your packages. We stay invisible — exactly as it should be.
Ready to add cloud to your MSP stack?
Talk to our partner team about wholesale pricing, SLAs, and getting started with The MSP Cloud.
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Master Managed Service Provider — Wholesale Only
The MMSP
A wholesale managed services platform for MSPs who want to deliver more without hiring more. We're your NOC, your help desk, and your back-office — operating invisibly under your brand.
The Master MSP Model
Scale your MSP. Without scaling your team.
The MMSP solves one of the hardest problems in managed services: how do you grow client count and service breadth without proportional headcount and overhead? We provide the services. You own the relationship. Your clients never know we're in the room.
🔭
NOC Monitoring 24×7
Around-the-clock monitoring by a dedicated network operations center. We alert, triage, and escalate — you stay in control.
🎧
White-Label Help Desk
Tier 1 and Tier 2 support under your brand. Your clients call your number, reach our team — and never know the difference.
🩺
Patch Management
Automated, policy-driven patching across your client base — workstations, servers, and third-party apps. Consistently done.
🛡️
Cybersecurity Operations
SOC monitoring, vulnerability scanning, and threat response. Add a serious security practice without building a security team.
📊
vCIO & Strategic Advisory
Fractional virtual CIO services you can offer as a premium add-on. Business reviews, roadmaps, planning — branded as yours.
🚨
After-Hours & Emergency
Incidents don't respect business hours. Our coverage means your clients always have someone to call — and you don't have to be that person.
Who It's For
The right fit for MSPs at an inflection point.
Adding Service Lines
You want cybersecurity or after-hours coverage but don't have the team. We fill the gap immediately.
MSPs Doing M&A
Acquiring a book of business and need to absorb service load fast. We scale with you on day one.
Owner-Operators Burning Out
You're the NOC, help desk, and vCIO. Let us take service delivery off your plate so you can focus on growth.
Entering New Markets
Expanding geographically and need consistent service coverage before you hire locally.
Find out what The MMSP can take off your plate.
Let's talk about your service delivery model and where wholesale managed services could change your economics.
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Affiliate Marketing & Publishing
Foxmar Affiliates
Performance-driven affiliate publishing in the IT and tech channel. We connect technology audiences with the products that matter — and earn commissions when it converts. No fluff. No wasted spend.
What We Do
Performance marketing built for the IT channel.
Foxmar Affiliates is an independent affiliate publishing business with deep roots in the managed services and IT space. We operate editorial websites, social channels, and email newsletters reaching IT decision-makers and MSP operators — partnering with brands to generate qualified conversions through tracked placements.
🔗
Affiliate Link Placements
Custom tracking links across editorial content, resource guides, and recommendation pages. Transparent disclosures, trusted recommendations.
✍️
Editorial Content & Reviews
Long-form content educating IT buyers — product reviews, comparison guides, and how-to resources that drive organic high-intent conversions.
📱
Social & Digital Channels
Engaged IT and tech audiences across social media. Native content that resonates — not banner ads nobody clicks.
📈
Lead Generation
Flat-fee commissions for brands that want qualified leads, not just clicks. We optimize for conversion quality because our earnings depend on it.
📧
Email & Newsletter Placements
Sponsored spots in curated IT and MSP-focused newsletters. Targeted opt-in audiences — no spray-and-pray blasts.
🤝
Advertiser Partnerships
Custom affiliate programs for tech brands building a referral channel. We structure the model, track attribution, manage the relationship.
Who We Work With
Brands built for the IT buyer.
MSP Tooling & Software
RMM, PSA, security, and productivity platforms. Our audience is actively buying and evaluating tools like yours.
Cloud & Infrastructure
Hosting, storage, backup, and cloud platforms looking to reach MSPs and IT decision-makers through trusted editorial.
Cybersecurity Brands
Endpoint, identity, and compliance solutions that IT professionals are researching and recommending.
IT Hardware & Peripherals
Networking equipment and hardware recommended through our review and buying guide content.
Put your brand in front of our audience.
Talk to us about your goals — leads, sales, or awareness — and we'll find the placement model that fits.
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Get in Touch
Let's find the right fit for your business.
Whether you're exploring managed services, wholesale cloud, white-label MSP services, or affiliate marketing — we're easy to reach and we respond.
Send a Message
We'll get back to you within one business day.
Use the form below or tell us which company you're interested in — we'll route your inquiry to the right team.
Our Companies
Not sure which company you need?
Select the area you're most interested in and we'll point you in the right direction.
Central Coast I.T.
For businesses that need managed IT support directly.
The MSP Cloud
For MSPs adding wholesale cloud to their stack.
The MMSP
For MSPs wanting white-label NOC, help desk, and more.
Foxmar Affiliates
For brands wanting IT channel affiliate placements.
AVETTA Global IT Services
Registered Office
AVETTA Global LLC 712 Grace Ave. Inglewood, California
